Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million.
The shop, a unit of WPP Group's GroupM, succeeds Publicis Groupe's Starcom on the business. Starcom had handled the account for more than a decade.
Despite a new tax on beverages with a high-sugar content, Mexico remains Coca-Cola’s top consumer market based on per capita consumption and is the company’s second largest operating region in terms of sales volume.
The latest assignment comes a year after MediaCom landed Coke's media planning and buying account in the U.K.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in