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DETROIT DaimlerChrysler’s Chrysler Group today launches what it is calling its largest sales initiative ever.
The summer retail campaign with the tagline “Summer sales drive” will be backed by more than $100 million in incremental media spending, said George Murphy, client senior vice president of marketing. Chrysler is extending interest-free financing for up to 60 months on most of its vehicles through Sept. 2. The company will continue offering cash rebates totaling as much as $4,500 on some new cars and light trucks.
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