Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Chipotle, the Mexican fast-food chain, has hired its first CMO, a bid to “strengthen the marketing vision” of the chain, according to founder and CEO Steve Ells.
Mark Crumpacker, co-founder of brand consulting firm Sequence, San Francisco, has assumed the title of CMO at the chain. Crumpacker has long-standing ties to Chipotle; he developed the company’s original identity system in 1993.
In a statement, Ells said hiring Crumpacker as CMO “allows us to strengthen our marketing vision—which has not kept pace with what we have been doing with food and with people—and will help us establish deeper and more meaningful connections with new and existing customers.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in