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Sometime this fall Microsoft will launch a campaign that will allow gamers to virtually drive the soon-to-launch Chevrolet Volt from their couches.
Chevrolet is the first advertiser to sign on to utilize Kinect for Xbox 360, Microsoft’s much hyped controller-free gaming platform. Originally dubbed “Project Natal,” Kinect enables gamers to use their entire bodies to play games without a controller, with the Xbox 360 console reading their gestures and then replicating them on screen.
Starting this fall, the Volt campaign will kick off on Xbox Live, Microsoft’s Web-based gamer hub.
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