CBS Taps EQAL for 'Harper's Island' Extension

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK CBS is leaning on the creative team behind “lonelygirl15” to launch an online extension of its upcoming midseason horror series Harper’s Island.

The digital production firm EQAL, which created the viral video hits “lonelygirl15” and “KateModern,” will collaborate with CBS on the complementary Web site HarpersGlobe.com. The latter will offer content that is tied to the network’s new show, but which features original story lines and characters. The complementary content is the product of a partnership pact inked by CBS and EQAL last May.

HarpersGlobe.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in