Can American Apparel's New CEO Tone Things Down Without Turning It Into Old Navy?

Paula Schneider has a tall order, and a low profile

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American Apparel has long been defined by its founder and former CEO, Dov Charney, a man who became infamous for the brand's marketing and the scandals he was embroiled in. With his ouster, the retailer has a chance to redefine what it is and will be.

The company this week named its first female CEO, Paula Schneider, a former Warnaco executive with the right pedigree and possibly the right public persona—which is to say, she doesn't really have one. 

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