Caitlyn Jenner Is the New Face of H&M Sports

Retailer says 'everything is possible—in sports and in life'

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Caitlyn Jenner, who launched the second season of her E! reality show I Am Cait on Sunday, tweeted another piece of news on Thursday: She landed a sponsorship deal with H&M. The Olympic gold medalist will be the face of the brand's athletic line, H&M Sports.

In a statement, an H&M spokesman said, "We have picked Caitlyn Jenner, one of the world's most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible—in sports and in life."

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