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Many brands are ditching traditional marketing tactics and creating interactive spaces to connect with potential customers, minus the sales pitch. And the latest example is Cadillac House, a permanent space highlighting the brand's intersection with art, fashion and design.
The 12,000-square-foot space, located on the ground floor of the company's headquarters in New York's SoHo neighborhood, is part coffee shop, part art gallery and part fashion pop-up store—with gleaming new Cadillac cars and SUVs at its center.
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