Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth

Creatives are shifting to makers

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In case you had any doubt that agencies are looking to become known as much for inventing products as creating ads, French agency Buzzman has launched sister agency Productman, a "business invention studio" dedicated to helping brands create new products and services.

Buzzman was founded in 2006 by president/ECD Georges Mohammed-Chérif and has offices in Paris and Dubai. It leaped to international attention in 2010, with a Tipp-Ex campaign featuring a subservient hunter. Currently best known for producing snarky ads for Burger King, it's also developed a reputation for building campaigns that revolve around the "invention" of new products.

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