Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

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Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to lead the Corona brand globally.

"We've always looked at Wieden from the sidelines as an agency that one day we would potentially want to work with," Jorn Socquet, Anheuser-Busch InBev's vp of marketing in U.S., told Adweek.

Bud Light and Corona's business shift comes on the heels of Wieden + Kennedy's split from another beer brand, Heineken, just a few weeks earlier. Measured

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