Brooks Brothers Hosts Neckwear Revival

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The venerable Brooks Brothers clothing brand is not one you’d associate with the latest fads. But the company probably turned more than a few heads last week when it sent out an e-mail blast, linking to a rather elaborate new section on its home page dedicated to neckties.

The revamped home page features tie history, a slideshow tutorial on how to execute no fewer than six different tie knots, and detailed backgrounds on Brooks Brothers’ huge array of neckwear, including the all-but-forgotten ascot and cravat.

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