Brand of the Day: Why Olive Garden Gets Unlimited Love, and Scorn, From Consumers

No middle ground for this casual dining chain

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Last week, Olive Garden proved just how far people are willing to eat an enormous amount of food for a very small amount of money.

The Italian eatery, known for its unlimited salad and breadsticks, announced a crazy new deal: seven full weeks of unlimited pasta for just $100—avaliable to 1,000 lucky patrons who were able to score the $100 Never Ending Pasta Pass in an online sale.

Perhaps predictably, the website crashed. But no matter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in