Brand of the Day: Jackie Kennedy Loved Lilly Pulitzer, but the Label Isn't Stuck in the Past

Just look at the resort chic wear maker's Instagram numbers

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Few brands can cause socialites—or at least, those who would like to look high society—to brawl. But Lilly Pulitzer is one of them.

The fashion brand's annual warehouse sale is such an event that the industry blog Racked offered a list of tips for die-hard fans looking to nab the apparel at discounted prices. 

But maybe the brand's history shows why fans would fight for the resort chic wears. Jackie Kennedy put on one of its dresses in 1962—made from kitchen curtain material, no less—and people went bonkers.

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