Brand of the Day: How Skype Uses Storytelling to Be the Most Human of Tech Companies

A deeper connection

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Skype knows it's much more than a platform for people to converse quickly and simply. It smartly understands that the real value of its technology lies in the human connections and how they affect people's day-to-day lives. 

So, what does it do about that? 

Well, the brand has been helping young leukemia patients fight loneliness; teamed up with YouTube stars JacksGap for a new documentary series focusing on three women who use Skype in unique ways; and connected Guardians of the Galaxy fans with the cast and crew.

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