Brand of the Day: Chanel No. 5 Finds a New Muse in the Stunning Gisele Bündchen

Baz Luhrmann's encore

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Chanel No 5. makes you irresistible. At least, if you're Gisele Bündchen.

The supermodel stars in this new three-minute ad for the brand, a sequel of sorts to Chanel's 2004 love story starring Nicole Kidman. Baz Luhrmann, who directed the first clip, returns for this one, making for an unsurprisingly lush visual style.

The sequence is relatively coherent for a luxury fragrance ad, if still pretty tortured.

Bündchen—last seen kicking a punching bag for Under Armour—plays a woman of means, who lives in a glass house on the beach.

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