Fragrance maker Bond No. 9 has launched a bottle design contest for its newest product called Brooklyn.
A unisex eau de parfum, Brooklyn made its debut in February in 50-ml and 100-ml glass bottles emblazoned with multicolored graffiti-like scribbling depicting the words “Brooklyn” and “Bond No. 9.” Suggested retail prices are $145 and $220 per bottle, respectively.
The aim of the contest, which runs through the end of March, is to get consumers actively engaged with the new product. Details are available at the perfumer’s Web site, www.bondno9.com.
The founder of Bond No. 9, Laurice Rahme, has been previously quoted as saying, “If you have packaging tell your story, then your job is done.”
Brooklyn has a cardamom-cedarwood infused scent. Based in New York, Bond No. 9 names its fragrances after various locations in the city. So far, the names have represented Manhattan locales and selected beaches. Brooklyn is the first foray into the outer boroughs.
The design contest provides a blank bottle online for consumers to use. The design must include Bond No. 9’s transit token-like logo. Consumers can use any medium, any style, as long as it is inspired by a Brooklyn neighborhood or the borough itself.
Two winners will have their designs put into production, and will receive a bottle of Brooklyn per month for a year.