Bob Marley-Branded Pot Is Here, but Would He Be Fuming?

The latest capitalist product named after a rebellious icon

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

On the cover of 1973's Catch a Fire album, there's a photo of Bob Marley that's become an icon for the transcendent powers of smoking marijuana. The reggae master squints into the camera, a joint the size of a stovepipe sagging from his lips. Marley was the world's most famous proponent of smoking the sacred Rastafarian herb, so it was probably just a matter of time before his family placed his name on a brand of cannabis products.

The brand, called Marley Natural, will reportedly be available late next year and consist of cannabis-infused lotions, creams, accessories and—perhaps most appropriately—"fine cannabis," or what the website terms "some of Bob's Jamaican favorites."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in