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7 Shops Vie for $14 Mil. Dealer Account
LOS ANGELES–BMW of North America has placed its estimated $14 million Western Region Dealer Association account into review, despite previous reports that ads for all four dealer regions would be consolidated at Publicis/ Bloom. Consultancy Select Resources International here has been tapped to conduct the review.
Incumbent Mendelsohn/Zien in Los Angeles will defend the western business against Publicis, New York, and five California agencies: Butler, Shine & Stern, Sausalito; dGWB, Irvine; Gardner, Geary, Coll & Young, San Francisco; Kovel Kresser & Partners, Santa Monica; and Seiniger Advertising, Beverly Hills.
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