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LOS ANGELES WPP Group’s Grey has won its first BMW television assignments since reorganizing the San Francisco and Los Angeles offices more than a year ago.
The assignment came as the result of Grey here wining a shootout over Publicis Groupe’s Publicis in Dallas and New York and Omnicom Group’s GSD&M in Austin, Texas, both also BMW shops. BMW is structured with a national agency, GSD&M, and regional agencies that are allowed to compete for second-tier assignments.
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