Sure, the Super Bowl is the “big game” for football fans and advertisers. But it’s also increasingly a bursting gastronomic event for Americans, so much so that the USDA classifies Super Bowl Sunday as the second highest day of annual food consumption after Thanksgiving.
Take pickles. The summer barbecue staple now counts the Super Bowl as one of its best sales periods. Industry leader Vlasic has just gone on air with the brand’s first new TV advertising in 18 months.
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