Behind Radio Flyer's New TV Ads

Classic red wagon brand playing for scooter market

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This month, Radio Flyer started airing TV commercials for the first time in more than 20 years. But that doesn't mean you'll be seeing more of its iconic red wagons on your tube. Instead, the brand is using its media buys to peddle products it's less known for: two-wheel scooters.

"Our market share in two-wheel scooters isn't that big and we're aggressively going after that category," said "chief wagon officer" Robert Pasin, whose grandfather Antonio Pasin founded the company in 1917.

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