"What did the world's first football draft look like?" you may ask yourself (or perhaps not). But if you were ever curious, Avocados From Mexico has the answers you seek.
The produce brand will run its first Super Bowl spot at the end of the first quarter. The full ad will be kept secret until game day, but the brand just released a 30-second teaser for the "First Draft Ever" campaign.
The spot stars NFL legends Jerry Rice and Doug Flutie sitting behind a desk, presumably preparing to anchor the first draft. All seems normal as the two make small talk before the cameras roll—they discuss the steep price of babysitters, who seem to be more interested in money and cable TV than in watching children. Kids these days!
Then, things take a turn for the weird.
See that rhinoceros there? He might be eligible for the draft.
With this spot, Avocados From Mexico will become the first fresh produce brand to run an ad during the Big Game. The commercial is also part of a larger campaign from the brand to promote guacamole consumption (nachos, anyone?) and, of course, avocados.
Title: "First Draft Ever"
Client: Avocados From Mexico
Chief Creative Officer: Jay Russell
President: Marianne Malina
Creative Director: Tom Hamling
Creative Director: Tim Eger
Sr. Copywriter: Leigh Browne
Sr. Art Director: Jon Williamson
Director of Production: Jack Epsteen
Account Director: Sabia Siddiqi, Norah Rudyk
Account Supervisor: Elizabeth Perez
Business Affairs Manager: Linda Nhan
Chief Strategist: Andrew Teagle
Strategist: Katie Fitzgerald
Studio Art: David Fawcett, Summer Ortiz, Marcus Davis
Project Manager: Marlo Gil, Alicia Ross
Sr. Art Producer: Shannon McMillan
Production Company: Biscuit Filmworks
Director: Matt Dilmore
Director of Photography: Darko Suvak
Managing Director: Shawn Lacy
Executive Producer: Colleen O'Donnell
Line Producer: Carr Donald
Editorial: Cut + Run
Editor: Jay Nelson
Producer: Remy Foxx
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Music/Sound Design: Robot Repair
Composer/Sound Designer: Doug Darnell
Visual Effects: A52
Effects Supervisor: Andy Barrios
Executive Producer: Kim Christensen
Producer: Heather Johann
Mix: Eleven Sound
Mixer: Jeff Payne