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The great automotive incentive advertising boom—that flooded the media with no-money-down spots—is officially over.
The industry’s ad spending skidded to a halt in the second quarter, after increasing more than 9 percent earlier in the year, according to Kantar Media. The Japanese earthquake and tsunami in March curtailed vehicle inventory and created a shortfall in parts that impacted U.S. manufacturers.
But there was also a more fundamental shift within America’s largest advertiser category, which spent nearly $7 billion in the first half of the year.
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