Paul Nelson and Elliott Seaborn have been promoted to managing directors at the Boston headquarters of Arnold.
Previously, Nelson and Seaborn were managing partners, heads of marketing for the office. The change gives them operational oversight, with responsibility for client management, business growth and driving cross-channel business. They report to Arnold Boston president Pam Hamlin.
Nelson, 44, joined Arnold in 1995 and currently leads the anti-tobacco Legacy account, which is in review. In addition, he oversees the agency’s Jack Daniel’s business and the Centers for Disease Control’s “Tips From Former Smokers” effort. Nelson has spent most of the last 18 years at Arnold, save for a year at Toth Brand Imaging in Boston.
Seaborn, 42, joined Arnold in 2011 and leads the agency's Progressive account. Previously, he spent more than nine years at Digitas, Boston, where he worked on General Motors and Aflac. Earlier in his career, he held account management roles at Ammirati Puris Lintas and Grey.
The changes represent the latest management moves under new worldwide CEO Robert LePlae. LePlae also made Wade Devers and Pete Johnson creative lead partners in Boston (amid Pete Favat's exit for Deutsch LA) and recruited Corey Mitchell, a former TBWA\Chiat\Day and MRM leader, to fill the president's role in New York. Mitchell succeeded Lynn Power, who left in June.