Amazon's Touching Interfaith Ad Appeals to the Better Angels of a Divided World

Spot promotes tolerance with a vicar and an imam

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A quick glance at any news ticker or social media feed might lead one to conclude that ours is a world split by class, race, nationality and political persuasion.

Amazon, however, suggests that the members of our human race may not be as far apart as we think we are. The retailer’s new holiday ad for Amazon Prime stars two men of different faiths: an Anglican vicar and a Muslim imam.

These two wouldn’t seem to have much in common, but they’re united by a friendship and an all-too-common discomfort.

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