Allison Williams Stars in Whimsical Keds Ad Touting Female Empowerment

Ciara and Tori Kelly are also featured in new campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Keds is doubling down on its commitment to empowering women with a new campaign starring Allison Williams, Ciara and Tori Kelly.

When Keds launched in 1916, it gave women of the Woodrow Wilson era a less restrictive footwear option, and the brand's current slogan, "Ladies First Since 1916," is a callback to that heritage. "It's a platform that sums up the DNA of our brand. Back then, if you wanted to play sports, run after children, function, this was your first choice.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in