Advertisement

After a Decade, Gallo Returns To TV for 'Fighting Varietals'

Advertisement

Advertising wine on TV was almost unheard of before Ernest and Julio Gallo hit the airwaves in the 50's.

Today, as the famous California winery celebrates its 75th anniversary, Gallo Family Vineyards is going back to its roots with its first TV campaign in a decade.

This week, the Gallo Family Vineyards Twin Valley line tells consumers "We're All Family" in ads that celebrate family and friends coming together over a bottle of wine.