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Aegis Media has created a “lifestyle” marketing agency called Team Epic.
At the core of the operation are two existing Aegis units — events specialist Velocity Sports & Entertainment and experiential marketing unit Vivid Marketing — which are being integrated under the Team Epic umbrella, Aegis said.
Aegis said the new offering is designed to ensure that clients– including AT&T, FedEx, IBM, Sports Illustrated, Charles Schwab and Mars — are “completely responsive to the needs and desires of consumers now and into the future.”
The holding company said additional Aegis units would also be incorporated into the Team Epic operation, including research firm SRi.
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