Adweek Daily Brief: Adidas Says Golf Is a Real Sport

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With its new agency Venables Bell & Partners, Adidas Golf hopes to prove to consumers that golf is a real sport played by serious athletes. Plus, Jaguar is working with Wimbledon this year, using biometric cuffs to bring the tennis experience to those who can't make it to the matches. 


New on Adweek:

Jaguar shares the Wimbledon experience
Jaguar designed the Feel Wimbledon campaign, which gives some spectators biometric cuffs to wear. The cuffs measure heart rate and audio to capture what the crowd's mood and energy for those who cannot attend.

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