Ads Trump Football in Super Bowl Survey

More consumers cite spots than sport as favorite part of the big game

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American adults prefer watching Super Bowl commercials to the game itself, according to a survey released today by Chicago-based market research company Lab42.

Perhaps take it with a grain of salt, but of the 500 respondents age 18+, 39 percent said that the commercials were their favorite part of the game while 28 percent said watching the football game was their primary interest. Other options were food and the halftime show, which were No. 3 and No.

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