Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As part of an expanding focus on women, Adidas next month will draft WNBA star Candace Parker for a promotion dangling the chance to co-star with Parker in a new ad campaign.
Starting Feb. 1, Adidas will ask women to share their stories about training struggles and successes on Adidas.com/women. The three entrants whose stories are chosen will appear in the campaign, themed “Me, Myself,” alongside Parker, the leagues’ MVP and Rookie of the Year. The materials will appear in-store and online.
Entrants
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in