Ad Spend Predictions, Already Revised Downward, Sink a Little Further | Adweek Ad Spend Predictions, Already Revised Downward, Sink a Little Further | Adweek
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Ad Spend Predictions, Already Revised Downward, Sink a Little Further

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Forecasters at media shops including ZenithOptimedia and Magna made initial predictions late last year for advertising expenditures in 2008, but quickly began scaling back their estimates. The projections weren