Ad Firms Say Their Fortunes Are Rising

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Here’s another sign that the economy is turning around: In a national Strata survey of ad agencies, more than 47 percent said their business had picked up in the first quarter, almost double the portion that felt their fortunes was improving a year ago.
 
One-quarter of the agencies surveyed plan on hiring staff this year and more than 16 percent said their clients are increasing budgets. Strata surveyed 60 agencies via phone and the Internet from January-April.
 
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