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More signs that the economy is turning around: A new Strata survey of national ad firms found 47.3 percent felt their business picked up in the first quarter, almost double the portion who felt their business was improving a year ago.
One-quarter of agencies plan on hiring staff this year and 16.4 percent say their clients are increasing their budgets. Strata surveyed 60 agencies by phone and Internet from January and April.
As is obvious to all, ad dollars continue to shift out of traditional media, with 68 percent of agencies saying their clients are more focused on digital and about an equal amount saying they were less focused on print than they were a year ago.
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