Ad of the Day: Snickers

Good sport Kenny G is the ultimate buzzkill in BBDO's latest spot

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Eat some Snickers Bites before you turn into Kenny G and bore your friends to death.

So says the latest installment in the Mars candy brand's "You're not you when you're hungry" campaign from BBDO in New York.

Earlier spots have seen a wildly riffing Robin Williams struggling to take the place of a football coach giving a pep talk, and a characteristically belligerent Joe Pesci failing to stand in for a house-party wingman. Now, the iconically boring jazz saxophonist makes for a fun addition to a conceit that's somewhat formulaic but still plenty functional.

Kenny G is easily recognizable as somnambulant—or as the spot puts it, "kind of a buzzkill."

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