Ad of the Day: This Rube Goldberg Device Promotes a Video Game by Bringing It to Life

Another creation from OK Go's collaborator

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

While always interesting to watch, intricate Rube Goldberg devices in ads rarely seem connected to the products they're supposedly selling. But this is quite the exception.

Brett Doar, the man behind OK Go's "This Too Shall Pass" video and GoldieBlox's Princess Machine among many others, now brings his oddly specific talents to bear for a mobile game called Leo's Fortune.

The spot's leisurely pace gives you time to appreciate the subtle details of Doar's design, which was created to match the actual gameplay.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in