Ad of the Day: Pine-Sol Is Clueless, Except When It Comes to Cleaning, in 19 Fun Prerolls

Critical Mass spots are pegged to popular searches

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Most folks won't be floored by these brief, humorous Pine-Sol vignettes. But that's probably OK with the venerable brand, which just wants to tell viewers that its grease- and stain-fighting action works on lots of household stuff, not just floors.

Running as YouTube pre-rolls geared to the site's most popular searches—from "funny cat videos" to "makeup tutorials"—each ad opens by explaining something the product can't do.

For example, in the clip below, will Kitty leap onto the table or the countertop? Pine-Sol concedes it hasn't got a clue.

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