Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade

Animated levity from Moonbot Studios

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We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared, avenging his ancestors, as the Grim Reaper) … and loves McNuggets.

But in a fresh piece in its "For the Love of Sports" campaign, Gatorade digs deeper still.

"The Boy Who Learned to Fly" is an origin story for the one man who can probably give you whiplash just by sauntering past you.

The animated short is brought to you by TBWA\Chiat\Day and Moonbot Studios, whose brand work also includes Chipotle's "The Scarecrow."

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