Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams

Author's foundation hopes mini-movies intrigue readers

The Old Man and the Sea and For Whom the Bell Tolls get the 15-second treatment.

Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by the occsasional bullets and bullfights.

The Ernest Hemingway Foundation of Oak Park, Ill., is hoping to get past such misconceptions by embracing them in a fun and modern way. The nonprofit partnered with Ogilvy & Mather Chicago to create a series of 15-second Instagram videos that re-enact entire Hemingway novels.

Below, you can watch the ultra-compact versions of A Farewell to Arms, For Whom the Bell Tolls and The Old Man and the Sea. I would give you a token spoiler alert, but part of the idea here seems to be to move beyond what happens in the books and get people thinking about what they mean.


A video posted by Ernest Hemingway Foundation (@ehfop) on


A video posted by Ernest Hemingway Foundation (@ehfop) on

Via Ads of the World and Agency Spy.

Client: The Ernest Hemingway Foundation of Oak Park
Agency: Ogilvy & Mather, Chicago
Chief Creative Officer: Joe Sciarrotta
Group Creative Directors: Chris Turner, Dave Metcalf
Creative Directors: Bowen Mendelson, Andrew Gall
Associate Creative Director: Isaac Pagan
Copywriter: Michael Franklin
Producer: Lisa Hinrichs
Account Executive: Jane Johnsen
Sound Design: David Axelbaum, Airstream
Audio: Joe Griffin
Production Company: Deboka Films
Director: Eduardo Cintron
Set and Puppets: Kate Stransky
CGI/Visual Effects Supervisor, Animator, 3D Design: Noah Schloss
Director of Photography: Jake Zalutsky
Character Modeling: Sebastian Szyszka
Character Rigger: Clark Stanton
Second Animator: Bradley Bischoff
Design and Animation: Juan Carlos Montes
Editor: Clockwork

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