Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams

Author's foundation hopes mini-movies intrigue readers

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Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by the occsasional bullets and bullfights.

The Ernest Hemingway Foundation of Oak Park, Ill., is hoping to get past such misconceptions by embracing them in a fun and modern way. The nonprofit partnered with Ogilvy & Mather Chicago to create a series of 15-second Instagram videos that re-enact entire Hemingway novels.

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