Ad of the Day: Ikea Hypnotizes Customers and Time Travels to Their Future Lives

Forsman & Bodenfors work is strange but charming

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Ikea is really going down the rabbit hole to promote its new catalog, and it wants to take you along for the ride.

The brand has launched a campaign from Swedish agency Forsman & Bodenfors (maker of Volvo Trucks' "Epic Split") in which it claims to hypnotize visitors to one of its stores, and then use actors to trick them into believing they are living in their own future bedrooms and bathrooms with their future family.

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