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Would the first successful manned moon landing have run as smoothly as it did if mission control wasn't properly stocked with strong coffee?
Probably not, claims a new campaign for the Colombia Coffee Grower's Federation.
In agency Rokkan's first campaign for the trade group's consumer-facing brand, Café de Colombia, we open in Houston, Texas, as NASA's beleaguered crew prepares for the storied liftoff of Apollo 11.
The space-themed campaign, which launches on the 47th anniversary of the first manned moon landing, suggests that in every big moment in the world's history, something special was brewing,and that something was probably a cup of Colombian coffee taste-tested, handpicked and inspected to ensure its greatness.
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