Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing

Haunting Bowie cover fuels ominous but uplifting spot

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"The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter where you are from or how good you are. Every day is day one."

That's how Samsung summarizes its newest long-form ad in the clip's YouTube description, but the words hardly do justice to the visuals assembled by agency partner 72andSunny in Amsterdam. In "Every Day Is Day One," we dive right in alongside surfers facing the dauntingly powerful forces that make the sport both exhilarating and terrifying. 

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