The best way to keep teeth clean and healthy is to ban Halloween candy altogether. Crest toothpaste and Oral-B toothbrushes explore that possibility in this hilarious ad by giving a group of children in costume only healthy candy—vegetable-flavored gummies, Nori pops and tofu ghost-mallows.
The reactions are simultaneously adorable and gross. Crest and Oral-B show they're totally on board with the sugar consumption that happens on Halloween—as long as you finish off the holiday with a solid brush and floss.
Highlights from the spot, by Publicis Kaplan Thaler, include an alien spitting out a cupcake into his space helmet and some hilarious dialogue between a little girl, post-vomit, and the deadpanning snack administrator.
"I threw up."
"You threw up? OK."
Hopefully they got that little girl something sweet for her troubles.
Client: Crest and Oral-B
Spot: "Halloween Treats Gone Wrong"
Agency: Publicis Kaplan Thaler
Chief Creative Officer, President: Rob Feakins
Executive Creative Directors: David Corr, Tony Gomes
Creative Director, Copywriter: George Logothetis
Creative Director, Art Director: Xavier Rodon
Executive Producer: Noelle Nimrichter
Account Team: Angela Pasqualucci, Cheryl Loo, Carine Johannes, Alex Andrial, Dani Winter
Production Company: Tool of North America
Director: J.J. Adler
Editing: Fluid Editorial
Editor: John Piccolo