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If you’re a hard-partying, formaldehyde-guzzling zombie, Converse is the sneaker for you.
For the latest installment of the brand’s “Three Artists, One Song” music-patronage campaign, agency Anomaly brought together an unlikely troika—indie pop duo Matt and Kim, rapper Soulja Boy, and party dude Andrew W.K.—to write a Converse-backed track. The result, “I’m a Goner,” is an expansive, synth-heavy cut that’s picked up praise from music blogs—in some cases, even in spite of the collaboration’s corporate genesis.
The music video, which according to Rolling Stone first aired on MTV2 earlier this week, opens on Matt and Kim being wheeled on gurneys into a morgue—their penchant for beating the crap out of each other during rehearsals having apparently taken the ultimate toll.
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