Ad of the Day: Check Out Geico's First Spots in a While Not Made by The Martin Agency

New work from IQ is still worth a few chuckles

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Geico is out with its first commercials that aren't from The Martin Agency in a good long while, but they do continue the brand's tradition of absurd, offbeat humor.

Four 15-second spots, created by Atlanta shop IQ, are, in all fairness, up against impossibly tough competition from Martin's deep reel for the brand—all the more so on the heels of the brilliant, Grand Prix-winning "Unskippable" preroll campaign.

In that context, and on its own terms, IQ's new work—which rails on inane corporate cost-cutting measures—clocks in as solid.

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