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We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise.
That's what you get in Bud Light's flagrantly titled new ad, "This Is Your Can's Year." Sounds confusing at first, but it's really just that simple: It's time for your can to shine. It promotes Bud Light's latest cans with NFL team logos on them—introduced last month, after a first run last year.
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