Ad of the Day: Booking.com

W+K welcomes the lodging site to the U.S. with a spot full of unbridled joy

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A crappy hotel room will cast a pretty dark cloud over a vacation. Don't get a crappy hotel room.

Priceline-owned accommodations site Booking.com is launching its first-ever TV campaign—a paean to the moment of relief, which can then manifest as elation, when a traveler opens his or her hotel-room door for the first time and realizes, after the long slog to get there, that it's totally posh and comfortable (rather than say, roadside-motel seedy with stains on the bedsheets).

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