Ad of the Day: Ballerina Misty Copeland Stars in Jaw-Dropping Spot for Under Armour

Inside the brand's biggest-ever women's ad campaign

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Under Armour is shifting creatively from brawny footballers to ballerinas.

Pivoting from its usual focus on men's athletic apparel, UA CEO Kevin Plank announced the brand's biggest-ever women's ad campaign in New York on Thursday.

The first spot stars ballerina Misty Copeland. She'll be the face of UA's new "I Will What I Want" campaign, along with more famous female athletes: Olympic gold medalist Lindsey Vonn, tennis player Sloane Stephens and soccer star Kelley O'Hara.

Droga5 is creating the TV, print and digital campaign.

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