ABM, Booz & Co. Join for B-to-B Study

LOS ANGELES American Business Media has commissioned the global management consulting firm Booz & Co. to conduct a study on accelerating profitable revenue growth.
 
According to ABM, the business-to-business study will include best practices as well as ways of developing content, applications and services. It will also look at the adaptation of industry models and how to leverage technology.
 
“The topic represents three of the major pain points that our members told us they are dealing with: Optimization of content, technological needs and organizational structure,” said Mark Rothman, ABM’s chief marketing officer in New York.