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There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro.
Thirty-nine percent of execs plan to ramp up ad spend, while 49 percent are sitting pat on their budget plans for the time being, says the study, which surveyed 875 CMOs and other marketing higher-ups during late summer and early fall. In other words, only 12 percent plan to slash marketing funds.
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